Beyond the Boost: High-ROI Video Ads for Your Business
- Tom LoFaso
- 5 hours ago
- 4 min read
If you’re like many business owners, you’ve probably spent hundreds of dollars boosting posts on Facebook or Instagram, hoping to get more leads and sales. But here’s the truth - most of those boosted posts are a money pit. You get likes and comments, but very few real customers. The game has changed, and it’s time to stop throwing money at social media boosts that don’t deliver.
In this post, I’m going to share why boosted posts are no longer the best way to grow your business and how you can dominate your market by advertising on streaming TV platforms like Hulu and Paramount+. This approach is not only more affordable but also more effective at reaching your ideal customers on the big screen.
Why Boosted Posts Are Failing Your Business
Boosted posts might seem like an easy fix. You pay a little money, and your post gets more visibility. But here’s the catch - the people who see those boosted posts are often not your target customers. They might like or comment, but they rarely pick up the phone or visit your website.
This happens because social media algorithms prioritize engagement, not sales. So, your boosted post gets shown to people who are likely to interact but not necessarily buy. It’s like shouting in a crowded room hoping the right person hears you.
Plus, the cost of boosting posts keeps rising, and the return on investment keeps shrinking. You end up spending $500 or $1,000 and getting very little in return. It’s frustrating and wastes your marketing budget.
Instead, you need a strategy that targets people who are already interested in your product or service and are ready to take action.
The Referral-to-Lookup Strategy: Own the Verification Phase
Here’s a powerful insight: most customers find businesses through word-of-mouth referrals. They hear about you from a friend or family member, but before they make a decision, they verify your business online. They Google you, check your YouTube videos, and look for reviews.
This is what I call the Referral-to-Lookup psychology. Your job is to own that verification phase. When someone looks you up, you want your brand to be the first thing they see, and you want it to look professional and trustworthy.
Streaming TV ads on platforms like Hulu and Paramount+ are perfect for this. They allow you to reach your audience on a big screen, where your message feels more credible and engaging. Plus, these ads are less crowded and cheaper than traditional social media ads.
How Streaming TV Ads Deliver High ROI
Streaming TV ads are a game-changer for local businesses. Here’s why:
Cost-Effective: You can get your brand on a 65-inch TV in someone’s home for less than the cost of a newspaper ad. This means more exposure for less money.
High Authority: Ads on Hulu and Paramount+ carry more weight than social media boosts. People trust these platforms and pay attention to ads there.
Targeted Reach: You can target your ads by location, interests, and demographics, ensuring your message reaches the right people.
Big Screen Impact: Watching an ad on a large TV screen creates a stronger emotional connection than a small phone screen.
Less Competition: Streaming platforms have fewer advertisers competing for attention compared to social media, so your ad stands out.
By shifting your budget from boosting posts to streaming TV ads, you’re investing in a strategy that builds trust and drives real customer actions.
Practical Steps to Get Started with Streaming TV Ads
Ready to make the switch? Here’s how you can start running high-ROI video ads on streaming platforms:
Create a Compelling Video Ad
Your video should be short, clear, and focused on your unique selling points. Highlight what makes your business special and include a strong call to action.
Choose Your Streaming Platforms
Hulu, Paramount+, and Roku are great options for local businesses. They offer targeting options that let you focus on your local area and ideal customer profile.
Set Your Budget
You don’t need a huge budget to get started. Many local businesses run effective campaigns for as little as $500.
Work with a Specialist
If you’re new to streaming ads, consider partnering with a marketing expert who understands the platforms and can optimize your campaign for the best results.
Track and Optimize
Monitor your ad performance and adjust your targeting and creative as needed to improve results.
Stop Being a Content Creator and Start Being a Brand
If you’re still waiting for the social media algorithm to pick your video, you’re playing a losing game. The titans of industry don’t wait for views - they buy them on the big screen. This shift is about moving from hoping for organic reach to owning your audience’s attention with strategic advertising.
By investing in streaming TV ads, you’re not just creating content; you’re building a brand that commands respect and trust. This approach enhances your online presence and engagement, helping you connect with customers in a meaningful way.
If you want to learn more about how to put your local brand on Hulu, Paramount+, and Roku for less than the cost of a newspaper ad, I invite you to join my upcoming live webinar. We’ll dive deep into the Referral-to-Lookup logic and show you exactly how to get your brand on a 65-inch TV for $500.
Spaces fill up fast, so don’t wait. Grab your spot here.
See you on the big screen!
By shifting your marketing focus from ineffective boosted posts to strategic streaming TV ads, you can dramatically improve your ROI and build a stronger, more trusted brand. It’s time to stop boosting and start scaling.