The best way to become a better social media marketer is to study what actually works — and why. Campaign teardowns strip successful (and occasionally disastrous) campaigns down to their core mechanics, extracting the strategic decisions, creative choices, and distribution tactics that drove results. In this installment of our Campaign Teardown Series, we analyze three iconic campaigns to uncover repeatable lessons for your agency. Campaign #1: Duolingo's TikTok Chaos Strateg