How TLo Productions Helped Whoggga Transform Networking Into an Experience

Client: Whoggga

Industry: Business‐community membership & networking

Mission: “Being in the right room changes everything. Find your trusted circle of business owners.”

Whoggga cultivated a vetted community of growth-minded business owners, offering peer groups, events, an app for real-time interaction, and meaningful experiences.

The Challenge

When Whoggga engaged TLo Productions, they were seeking to scale three core goals:

1. Content Creation at Scale – They needed high-quality video and visual content that could reflect the dynamic nature of their community (events, peer groups, experiences).

2. Event Activation & Networking – They wanted to increase attendance, engagement and member satisfaction with networking experiences beyond the standard mixers.

3. Community Growth & Brand Presence – They sought to amplify their brand, showcase the value for prospective members, and deepen the relationships among their existing members.

Our Approach

Here is how TLo Productions addressed those goals:

1. Video & Visual Content Production

• We created hundreds of videos over the 3 years: event recaps, member interviews, highlight reels of experiences, and promotional teasers for upcoming events.

• Each video was tailored: short social media clips, medium-length event summaries, and longer testimonial pieces.

• Used consistent branding, high production values, and story-driven narratives to show real members, real experiences.

2. Event Support & Activation

• Collaborated with Whoggga to produce events that were memorable and elevated: unique venues, interactive elements (axe throwing, kayaking, wine-tasting, etc) as highlighted on their site.

• On-site production: capturing photography and video live at events, which is then fed into marketing materials immediately after.

• Post-event deliverables: “look-back” videos, highlight reels, social posts to extend the life of each event and maintain community momentum.

3. Marketing & Community Growth

• Leveraged the produced content as part of Whoggga’s outreach: on social media, on their website, in email campaigns – illustrating the “what you get” behind the membership.

• We told real stories of real members: testimonials, peer group moments, and networking successes, which strengthened trust and authenticity.

• Created a library of content that Whoggga could reuse for new member acquisition, retention, and upsell to deeper experiences.

Results & Impact

Over three years, the partnership delivered tangible outcomes (based on client feedback and metrics):

• Hundreds of videos were created, enabling Whoggga to have a consistently fresh and diverse content pipeline.

• Increased event attendance and deeper engagement: members reported higher satisfaction, more meaningful connections.

• Stronger brand presence: The storytelling video format elevated how Whoggga appeared to prospective members — not just “another networking group”, but a dynamic community of high-caliber business owners.

• Growth of member base: Through content and event-marketing synergy, Whoggga was able to attract and onboard more engaged business professionals, leading to network effects (members bringing referrals, increased value per member).

• Member retention & loyalty improved: The continuous content and event refresh meant that members stayed active and felt continuously engaged.

Why This Worked

• Story-Led Visuals: Instead of generic promos, we captured genuine member stories and real moments—this created authenticity and trust.

• Experience Beyond Networking: By producing content around unique event experiences (not just traditional mixers), we helped Whoggga differentiate itself and deliver “memorable” value.

• Speed & Reuse: Rapid turnaround of event highlight videos kept momentum high, and the content library meant fewer “dry spells”.

• Integration Across Platforms: Content was used across social, email, website, which meant every produced asset had multiple uses and extended ROI.

• Community Focus: The content didn’t just show “what we do”, it showed “who you are when you’re part of this community,” — which is a powerful message for a membership-brand like Whoggga.

Lessons Learned

• For any club/membership focused on “people + experiences”, the key isn’t just “more events”, but “better documented events” so the value resonates beyond the moment.

• Content production should be baked into the event plan from the very start — not as an afterthought.

• Authentic voices (members telling their success story) outperform generic marketing messaging.

• Repurposing is vital: a single event can generate multiple content assets (teaser, recap, member highlight, behind-the-scenes) — extend its life and impact.

• Branding and aesthetic consistency across videos and visuals help build recognition and professional credibility over time.

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Conclusion

By partnering with TLo Productions, Whoggga transformed how they presented their community, how they activate their events, and how they communicate their value to both current and prospective members. Over three years, the hundreds of videos, thoughtfully produced events, and integrated marketing efforts have helped Whoggga grow its network of business professionals, deepen member engagement, and stand out in a crowded marketplace.