Ever stumbled upon a cool product on social media, only to be let down by a faulty, defective website?
This simple concept can be detrimental for a business. A website without functionality and practicality is a dead end for sales and marketing. When a user has a positive experience with your brand on social media, but then encounters a frustrating website, it creates a disconnect. If your website has dead links, an unclear path to your homepage, and unnecessary pop ups, you are setting yourself up for failure! Studies show that even a 1-second delay in page load time can result in a 7% reduction in conversions.Â
As a business owner or as a consumer, you need to think about the psychology behind a website. Individuals tend to overlook how important the formatting of a website is, as long as it’s up and running. But a properly designed website can be the difference between a simple impression and a sale. You need to truly unlock your brand's potential through your website.
So, how do we unlock that potential?Â
Understanding User Expectations:
There is an unspoken rule between a website and its user, that when met with said website, the user should have a seamless and enjoyable browsing experience. When this expectation is not met, it will damage your image. If you are seeking out business clients and partners, they will most likely abandon consideration if they can’t get passed navigating your website.
Understanding First Impressions and User Navigation:
First impressions are crucial. Users form an opinion about your website within milliseconds. Visual appeal, clear messaging, and easy navigation are crucial for making a positive first impression.Â
Understanding Website Navigation:
Users should be able to easily find what they're looking for on your website. Think of your website as a store: it needs clear signs (menus), organized aisles (layout), and a helpful employee to answer questions (search bar).
Understanding Mobile Optimization:
As we know, many users find new products and businesses through social media. With the majority of users accessing websites on mobile devices, a responsive design is critical for ensuring a positive user experience. If your mobile website does not function, that will eliminate most of the younger age demographic.Â
By focusing on website psychology and functionality, you can create a positive user experience that encourages engagement, builds trust, and ultimately drives conversions. Ultimately, a well-designed website not only attracts customers and drives sales, but also helps you connect with potential partners and clients.
How do you execute this?
If you feel that your website is lacking the concepts described, TLO productions is here to help, we would love to look at your website and do a full analysis!
Here at TLo Productions, we fully believe in the organic and paid strategy blend! We offer many different marketing services, and we understand that everyone has a different budget and visual goal in mind. We are here to make sure you achieve both of those! Our priority is to understand your business and who your clients are. With this information, we can design customized content to fuel your business.
Contact Us Today!
(516) 359-4484
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