Did you know that 84% of consumers say they've been convinced to buy a product or service after watching a brand's video?
TLo Productions, along with other organizations, have offered numerous strategies to enhance video marketing for a business(How to Make Your Business Thrive Through Video Marketing). But not many associations dive into the WHY. Why is video marketing so important? And why do so many companies fall flat due to not seeing how crucial video marketing is?
Visual Retention and Engagement
The simplest answer is that this generation has a shorter attention span, and a different focal point of interest. People process visuals 60,000 times faster than text, making videos a powerful medium to capture attention and convey messages quickly. In the earlier 2000’s or even the 1990’s, regular commercials, billboards, and even paper advertisements were still the norm. But, as we know now, cell phones are the new norm. They offer it all: music, phone calls, texting, FaceTime, social media, and shopping. As a business, it’s important to understand and recognize this change.
Enhances Trust and Connection
Another very important point is that videos leave more room for creativity, personalization, and catering to specific audiences. If you just make a simple flyer or graphic, you limit what points you are trying to make. Viewers retain 95% of a message when it’s in video form, compared to only 10% with text. With pictures and graphics, you literally have limited room within the project template. With creating videos, you have unlimited perspectives, environments, talking points, subjects, and time. Within videos, you can make your business have more personality, depth, and overall meaning. An audience member cannot get a sense of humanity, empathy, or connection through a flyer-it’s just text! For example, Talking head videos are a great way to showcase an individual's character, mission, and passion! It’s very important to humanize your brand. Along with talking heads videos, Testimonials, behind-the-scenes clips, and explainer videos are excellent tools for fostering authenticity.
Versatility and Adaptability
Lastly, video marketing is extremely flexible! Unlike a singular flyer, or a billboard on a busy main road, you can share it wherever, whenever! Videos on social media platforms cater to engagements and sharing options, meaning you can send videos to your story, through direct messages, links, or even repost it on your feed! Videos can also be adapted for various platforms—short-form for TikTok and Instagram, long-form for YouTube, and vertical for Reels or Stories. Videos are also effective for all stages of the marketing funnel, from awareness (social ads) to consideration (explainer videos) to decision-making (product demos). You can create videos that are clearly advertisements, or opt for a more casual and friendly approach; regardless of your marketing stage, videos effectively attract their target audience! This level of complexity cannot be achieved with a graphic or picture.
Video marketing is no longer optional—it's essential for building connection, boosting engagement, and standing out in a competitive market. Companies that overlook its power risk missing out on growth and lasting success. Embrace videos to share your story, captivate your audience, and drive results!
Here at TLo Productions, we fully believe in the organic and paid strategy blend! We offer many different marketing services, and we understand that everyone has a different budget and visual goal in mind. We are here to make sure you achieve both of those! Our priority is to understand your business and who your clients are. With this information, we can design customized content to fuel your business.
Contact Us Today!
(516) 359-4484
Sources:
https://www.theb2bhouse.com/video-marketing-statistics-latest-trends-and-insight-you-need-to-know/#:~:text=content%20from%20brands.-,84%25%20of%20people%20said%20that%20they%20were%20convinced%20to%20buy,persuasive%20power%20of%20video%20marketing.
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