The best way to become a better social media marketer is to study what actually works — and why. Campaign teardowns strip successful (and occasionally disastrous) campaigns down to their core mechanics, extracting the strategic decisions, creative choices, and distribution tactics that drove results. In this installment of our Campaign Teardown Series, we analyze three iconic campaigns to uncover repeatable lessons for your agency. Campaign #1: Duolingo's TikTok Chaos Strateg

If you’ve been relying on “boosted posts” to get your message out there, it’s time for a reality check. While boosting a post on social media might seem like a quick fix, it often turns into a money pit with little to show for it. I’ve been there, and I know how frustrating it can be to pour dollars into ads that don’t deliver. That’s why I’m excited to share insights from the upcoming Webinar #2 Marketing Kit: Beyond the Boost , part of the 6-Month Dominance Series happening